Shackle is a new travel technology startup that is taking the European hospitality industry by storm. They just finished a seed round that resulted in $5.5 million in fresh funding to continue growing their influence. What does it do? Can it help your hotel to get more direct bookings?
Shackle basically modernizes how travelers find and book rooms directly with your hotel. Is it really direct if the traveler is going through a third-party app? Shackle actually connects to a hotel’s existing backend. So really, all the app is doing is dictating the user experience. Instead of going to your hotel website and clicking “Book Now” to get a room at your hotel, consumers use the Shackle app. The booking still happens directly with your hotel.
What are the big advantages? For consumers, one profile lets them book at multiple hotels. They don’t have to complete a profile for each hotel and then a new username and password. The app does act like an OTA in that it uses profiles to order the responses to the guest’s query. Then the guest can book directly with your hotel, which benefits your hotel.
The tech company does intend to add a booking engine in the future, and they are currently onboarding more partners.
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Tech is playing a larger and larger role in the travel industry. But you still need bedsheets, garbage can liners, hand sanitizer stations in the lobby, and all the other supplies that are part of the hotel experience. That’s what A1 American is here for. From essential care products to refillable amenity dispensers, we have all the products your hotel needs to welcome guests. Call 833.205.2200 to get started with an A1 American representative today.