Is TikTok Your Hotel’s Perfect Marketing Secret Weapon?

Maybe the younger generation got things started on TikTok, but nearly every age group is well-represented on this social media platform now. Short-form video is the content that people want to consume, and that includes travelers who could potentially book a stay at one of your hotels. What are some of the things that make TikTok an ideal location for your hotel marketing?

  • TikTok is a fun platform that gives you a unique way to interact with people who are just there to have a good time (as opposed to other social platforms that are often geared toward interactions with family and friends).
  • It’s not just a good platform for B2C interactions but also B2B. Use it to find potential partnerships that can benefit your hotel moving forward in the industry.
  • Videos are a powerful tool for creating a fear of missing out (FOMO). Once viewers see others traveling to places and enjoying themselves, they will want to follow suit.
  • According to one study, the number one industry that causes FOMO on social media is travel. Think of this as a show-and-tell display, where you let consumers know what a good time they are missing out on. Focus on fun, big smiles, and exotic locations.

Give Guests the Experience of a Lifetime

Of course, once you use FOMO to get a booking, then you have to deliver on the experience to get a 5-star review. Top-quality hotel supplies can help make an impact, and that’s what A1 American is here for. Give us a call today at 833.205.2200 to learn how our products can help you provide experiences from the guestroom to the fitness center!

Leave a Comment