Social media has crept its way into the marketing strategy of every industry, and businesses in the hospitality sector have to take advantage of this powerful tool for connecting with travelers. Here are some of the trends to keep in mind as hospitality brands battle over holiday bookings.
- Instagram Reels – Video marketing is king when it comes to social media, and Instagram’s Reels give you a great “short format” way to provide easy-to-consume media for potential guests. If your brand is already on TikTok, then you’ve got a great jumpstart on using Reels. In fact, you may even be able to just cross-post some of your top-performing content. But it’s also a good idea to learn how to use the unique features of Reels to try and bring some traffic to your website for direct bookings.
- Don’t forget Pinterest – You did forget it – a lot of brands did. But Pinterest usage made a huge comeback during the pandemic, and it doesn’t seem to be going away anytime soon. If you can get shots of your hotel rooms or destinations your brand serves into the “Dream Travel” boards of Pinterest users, you may be able to convert those dreams into bookings.
- Market to Communities – Many social media platforms have developed communities (Facebook Groups is an example). You can utilize these communities to find your target audience for sponsored ad campaigns.
Get the Hospitality Supplies You Need
Once you entice guests to your hotel, A1 American can help ensure they have a great stay. Get in touch today to learn about our quality hospitality supplies, including our extensive line of sustainable products. Call 833.205.2200 to get started.