Direct bookings are the lifeblood of both hotels and vacation rentals. In order to get more direct bookings, you need a website that is simple to navigate, works flawlessly on mobile, and makes it secure and easy to make a payment. But before any of those things matter, you need to drive the right traffic to your website. Here are some of the best ways to drive traffic to your direct booking site:
- Produce engaging content – the more content you have, the easier it is to drive traffic from different outlets. It will support both your SEO efforts as well as your social media marketing.
- Use SEO for long-term benefits – PPC can give you quick boost of traffic (for a price), but SEO is your ticket to long-term gains. Be sure your web pages are all properly optimized and that you add engaging content on a regular basis (a blog is perfect).
- Target the right audience – driving traffic is one thing. Getting conversions is a totally different animal. Target users who are ready to book a trip right now.
- Consider a PPC campaign – a PCC campaign can drive targeted traffic to a landing page when you run a deal to onboard new customers. It won’t be cheap, so be sure to hire someone who knows what they are doing to run the campaign.
Provide the Ultimate Guest Experience
A1 American wants to help you provide guests with a wonderful experience once those direct bookings arrive at your hotel or vacation rental. Give us a call today at 833.205.2200 to get in touch with an A1 American representative to learn more and order the best hospitality supplies today.